The short answer
Tutti gives PR teams one shared inbox for press@ and every spokesperson's Gmail, labels each journalist request automatically, drafts a reply from the full thread with unknown facts left as [placeholders], and requires a senior reviewer to approve every send. Journalists get fast, accurate answers; nothing goes on the record without sign-off.
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The problem with a shared press inbox
Press email is high stakes and time boxed. A journalist asks for a quote by 4 pm, the request lands in press@, three people read it, and each assumes someone else is replying. Or someone replies fast and gets a figure wrong, and the error ends up in print.
The pressure is structural. Journalists still prefer email (62% in Muck Rack's State of Journalism 2025), expect short answers (69% prefer pitches under 200 words), and are stretched thin (62% took on more responsibilities in 2025). Meanwhile 72% of journalists worry about factual errors in AI-generated PR content, according to Cision's 2025 State of the Media. Fast and accurate is the whole job.
How Tutti works for PR teams
- Every press address in one inbox. Connect press@, the spokesperson's Gmail, and anyone else who receives media requests. The team sees one list, with a needs-reply filter.
- Requests sorted on arrival. AI files each conversation under your labels, such as Interview request, Quote request, or Embargo.
- A draft waiting on every request. Turn on auto-draft and each new request gets a reply written from the full thread, in your tone.
- Facts left for people. The draft never invents a spokesperson, a date, or a number; it leaves [spokesperson] or [embargo date] for a teammate to fill.
- Sign-off before anything leaves. Members submit drafts; the head of communications approves and sends, or requests changes with a note.
A label setup for PR teams
Each label gets a short definition of what belongs and what does not, which the AI uses to classify. See how to manage a press inbox for the full system.
A request, start to finish
A reporter emails press@ at 10:02 asking for comment on an industry report by end of day. By 10:03 it is labeled Quote request and a draft is ready: it thanks the reporter, confirms the deadline, and offers a statement from [spokesperson] with [key figure] left blank. A comms manager fills both from the approved messaging doc, the head of comms approves at 10:20, and the reply goes out from press@ with the thread intact.
Templates for PR teams
Also useful: how to respond to a journalist request and the best shared inbox for PR teams.
Frequently asked questions
Can Tutti handle a press@ inbox shared by several people?
Yes. Connect press@ and any other Gmail accounts the team uses; everyone works the same conversations in one inbox, with needs-reply filters so nothing is dropped.
Will the AI make up quotes or facts?
No. Drafts use only the thread and the details you provide. Anything unknown, such as a spokesperson, a date, or a figure, is left as a [placeholder] for a person to fill in.
Who approves replies to journalists?
You decide. Members submit drafts for review, and owners and admins approve and send. Nothing sends without a person.