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Tutti for agencies: client inboxes with approvals

How PR and marketing agencies use Tutti to manage client inboxes, draft replies with AI, and get approval before anything sends.

By the Tutti team Updated 2 min read

The short answer

Agencies answer email on behalf of clients, where every message carries someone else's brand. Tutti gives each client its own workspace with isolated data, puts the client's Gmail accounts in one shared inbox, drafts replies with AI, and requires approval before sending, so account teams move fast and senior staff stay in control.

The problem with client email

Agencies answer email in someone else's voice. Media requests arrive in the client's inbox, partnership leads come through the agency's own addresses, and every reply carries the client's brand. Account teams need speed; account directors and clients need control. Shared passwords and forwarding rules deliver neither, and they make security reviews painful.

How Tutti works for agencies

  1. A workspace per client. Each client gets an isolated workspace with its own mailboxes, labels, members, and billing. No workspace can see another's mail.
  2. The client's Gmail, connected properly. Connect accounts through Google sign-in instead of sharing passwords; disconnect and revoke access whenever an engagement ends.
  3. AI drafts in the client's voice. Replies are drafted from the full thread with unknown facts left as [placeholders].
  4. Approvals that match your structure. Account executives draft as members; account directors, or the client, approve as admins.
  5. Least data possible. Only label-matched threads are imported, and AI runs on zero-data-retention providers.

A label setup for an agency client

LabelWhat belongsAuto-draft
Media requestJournalists asking about the clientOn
PartnershipOrganizations proposing to work with the clientOn
Event or speakingInvitations for the client's executivesOn
Client internalMessages from the client's own teamOff
OtherEverything elseOff

Roles for agency teams

PersonTutti roleWhat they do
Account executiveMemberReviews AI drafts, fills [placeholders], submits for approval
Account directorAdminApproves and sends, connects mailboxes, manages the team
Client contactAdmin or memberApproves sensitive replies, or just follows along
Agency leadOwnerManages roles, permissions, and billing

Templates for agencies

Compare options in the best shared inbox for PR teams.

Frequently asked questions

Can an agency manage several clients in Tutti?

Yes. Create a workspace per client. Every workspace is isolated, with its own mailboxes, labels, members, and billing.

Can a client approve replies themselves?

Yes. Invite the client to their workspace as an admin; account staff draft as members, and the client approves and sends. Owners can also fine-tune what each person may manage.

Answer every email. Approve every send.

Connect Gmail, name your labels, and approve your first AI draft today.

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Nothing sends without approval