Outreach ROI Calculator: Meetings and Revenue
Turn volume, reply, meeting, and close rates into projected meetings, customers, revenue, and cost per meeting. Free, no sign-up.
Free with no sign-up. Everything runs in your browser: nothing is uploaded or stored.
Your assumptions
Replies per month
50
Meetings per month
25
Customers per month
5
Revenue
$75,000
Over 3 months
Cost
$1,500
$500 per month
Return on spend
50.00x
Cost per reply
$10.00
Cost per meeting
$20.00
Straight arithmetic from the rates you entered, not a forecast. Update the rates from your own campaign history when you have it.
How it works
- Enter monthly volume and your reply, meeting, and close rates.
- Each rate applies to the stage before it: meetings come from replies, customers from meetings.
- Add the average deal value and the monthly cost of the campaign.
- Read the projection per month, over the period, and per reply and meeting.
Where to get the rates
Use your own history first; a projection built on your last campaign is worth far more than one built on an industry average. If you have no history, start from a published range with the benchmark calculator and adjust for your audience.
Include the real cost: sending tool subscriptions, data and enrichment, and the time spent writing and working replies. A cost per meeting that omits an hour of someone’s day is not a cost. And treat the output as a planning range: small changes in the meeting rate move revenue a lot.
To improve the inputs rather than the arithmetic, tighten the list with the duplicate email cleaner, keep the sequence on schedule with the cadence calculator, and test one change at a time with the A/B significance calculator.
Frequently asked questions
Where should I get the rates?
Use your own campaign history first. If you have none, the benchmark calculator grades a campaign against published cold email benchmarks, with sources linked on that page.
What costs should I include?
Include sending tool subscriptions, data or enrichment costs, and the time you or a teammate spends on the campaign if you want a true cost per meeting.
Are the projections guarantees?
No. They are straight arithmetic from the rates you enter. Small changes in reply and meeting rates move the output a lot, so treat the result as a planning range, not a forecast.
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